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Chord Company
The Chord Company was formed in 1984. It all started over dinner one night in Salisbury, when a group of visiting Naim Audio USA retailers asked Naim Audio UK for a good-quality DIN-to-RCA interconnect. At the table, was one Sally Gibb, then married to a Naim Audio executive, who made the (historic) suggestion that she make the cables and start a business. With the blessing of Naim Audio, the journey to make cables for America began.
With USA referring to cables as ‘cords’, the name The Chord Company, with its obvious musical connotations, seemed perfect and it quickly stuck. Sally drew a logo, designed the packaging and started testing prototypes. Completely British design and construction, although difficult to source at the time, was paramount and days of searching eventually led to suppliers of sufficient quality. Friends at Naim Audio provided expertise and advice, with many of them helping to build the cables.
The first prototype was named “Chrysalis Cable” and the Americans swiftly returned with an initial order of 250! Cables were built, tested, packed and taken along to the Post Office. Invoices were typed on a typewriter! After two steady years, The Chord Company got its first press review (by Malcolm Steward) and then the phone started to ring…
Chord Company has been designing, building (and refining) award-winning audio and video cables in England since 1985. Cables are not and never have been just an accessory. They are a vital part of any system and choosing the right cable is more important today than it has ever been. The correct interconnect, power or speaker cable can transform the experience and enhance the pleasure of your favourite music or movies.
Staffed by a dedicated team of music fans, music makers, movie-lovers and gamers, the company has grown steadily in size and stature. From a purpose-built HQ near historic Stonehenge in Wiltshire, the company has become internationally renowned for creating high-performance, value-for-money products to suit any level of system or budget.
